How to Move Forward After Google Optimize Sunsets
Recently, the digital landscape has been shaken by the news of Google Optimize’s departure in 2023, marking the end…
Optimize Your Campaigns With Instapage Experiments
Google Optimize is shutting down It’s the end of an era. Google announced that Google Optimize will be shut down in…
How to Maximize ROAS with Social Ad A/B Testing
It can be challenging to stand out and reach your target audience effectively. With ever-increasing competition, marketers…
Why Marketers Need Native A/B Testing
For marketers, conversion rate is a crucial metric of success, but it sometimes requires extensive experimentation to…
Yes, Landing Pages Perform Better Than Your Website Homepage for Branded…
At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure…
The Recommended A/B Testing Stack for Advanced Digital Marketers
The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one…
Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?
In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then,…
Why Multi-Step Forms Can Increase Conversions (Examples & Data)
All landing page elements give visitors information as soon as they arrive on the page: The headline explains the…