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What Is User-Generated Content & How to Use it on Your Landing Pages
Conversion Optimization

What Is User-Generated Content & How to Use it on Your Landing Pages

What is user-generated content? User-generated content (UGC) refers to original material used in campaigns, such as images,…

110 Landing Page Examples That You Can’t Afford to Miss in 2024
Landing pages

110 Landing Page Examples That You Can’t Afford to Miss in 2024

When marketers sit down to create an effective marketing strategy, many of them take cues from industry leaders. We can do…

The 8 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can…
Advertising

The 8 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can…

Instagram ads allow businesses to reach their target audience on one of the world’s most popular social media…

How Demand-Side Platforms Enable Wider Reach & Ad Buying
Advertising

How Demand-Side Platforms Enable Wider Reach & Ad Buying

Demand-side platforms (DSP) and supply-side platforms (SSP) make the process of publishing an ad efficient and…

Google Ads Quality Score: How It’s Calculated & Tips to Improve Your Score
Advertising

Google Ads Quality Score: How It’s Calculated & Tips to Improve Your Score

By understanding and improving your Google Ads Quality Score, you can optimize your ads for better performance, get higher…

The Ultimate Guide to Color Psychology in Marketing with Examples
Conversion Optimization

The Ultimate Guide to Color Psychology in Marketing with Examples

Color psychology is more than a trend, when used correctly, it’s a powerful marketing tool that helps you increase…

What is Display Advertising?
Advertising

What is Display Advertising?

Display advertising has come a long way since October 27, 1994, when the first banner ad promoting AT&T appeared on…

Psychographic Segmentation: The Variables Involved to Get to Know Your…
Marketing Personalization

Psychographic Segmentation: The Variables Involved to Get to Know Your…

It’s no secret that user segmentation is an absolute must-have for targeting, engaging, and converting prospects and…

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