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How to Create an Optimized Landing Page from Scratch with Instapage

how to create an optimized landing page from scratch

Want to know just how important it is for you to create a landing page? According to Marketing Sherpa, 68% of B2B businesses use landing pages to garner a new sales lead for future conversions. And well this Google trends graph speaks for itself. Whether you’re running full blown paid campaigns or are just tryingContinue reading article >

3 Common Google AdWords Mistakes That Are Costing You Leads

adwords mistakes

There is little room for error on your Google ads. Why? Because these are all the characters you get for your text ads. See what I mean? Paid advertising is a viable source of getting traffic to your website, which is why more marketers in 2015 will be using PPC ads to drive leads toContinue reading article >

4 Steps to Creating Compelling and High Converting Landing Pages

4_steps_to_compelling_and_high_converting_landing_pages

We all want our landing pages to be compelling, compelling enough to get our visitors to take a desired action such as fill out an opt-in form. The big question is… What does it take to give our landing pages the best chance a performing as expected? After over 1351 split tests here is whatContinue reading article >

How to Map Out Your Digital Marketing Journey and Score More Conversions

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Being a savvy marketer, you already know the value of a conversion. A conversion doesn’t only represent a sale for you, it epitomizes an engaged customer, a customer who’s satisfied and will return again. And so you do everything in your power to score conversions, this includes mapping out buyer personas, creating landing pages andContinue reading article >

4 Mobile Landing Page Friction Points & How To Get Around Them

mobile_landing_page_friction_points_and_how_to_get_around_them

Mobile landing pages have their work cut out for them. They have to persuade visitors to convert using fewer words, graphics and screen space. And while visitors have a low tolerance for friction on desktop landing pages, for mobile landing pages the tolerance level drops to zero and below. Why? Because, there’s literally no roomContinue reading article >

Introducing Pre-Filled Landing Page Forms for More Leads [Video]

Are you interested in a new way to improve the form filling experience on your Instapage landing page? We’ve just released a feature that can instantly and automatically help make that process easier and therefore improve the completion rate on your forms. Capturing Leads Is No Easy Feat We know that getting visitors to fillContinue reading article >

Features VS Benefits: What to put on your landing pages? (With Examples)

benefits_vs_features_what_to_highlight_on_your_landing_page

How do you get visitors to convert on your landing page? By telling them how awesome your product is By explaining to them how your product will transform their lives In case you haven’t guessed already, the second option is the correct one. This is the difference between your product’s features and its benefits. WhereContinue reading article >

How does using video on landing pages affect conversions? (The Psychology Perspective)

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Being a marketer you know what a picture is worth (that’s a thousand words, my friend). But, do you know the worth of a video? According to Forrester Research’s Dr. James McQuivey, one minute of video is worth 1.8 million words. That’s a lot of communication and persuasion happening in a minute’s time, and thisContinue reading article >

The Anatomy of a Coming Soon Landing Page (With Examples)

anatomy_of_a_coming_soon_landing_page

Movie previews are insanely popular. The primary job of a preview is to attract an audience by showing some (often the juiciest) parts of the movie, this ensures that on opening day the cinemas are jam-packed. Coming soon landing pages do the same for your product launch. The pages give your potential clients a previewContinue reading article >

Our Top 4 Landing Page Templates (And Ways You Can Personalize Them)

Our Top  Landing Page Templates

Ever wonder how long it takes to create an optimized landing page? With Instapage it just takes three minutes. You see Instapage was built to simplify marketing. This is why our drag and drop builder lets you customize your pages in any way you like without having to write a single line of code. It’sContinue reading article >

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