Build your first page free, upgrade on your own time.

No temporary trial period, join 31,000+ companies using Instapage today.
Basic
$29/month
Get started now!
Unlimited pages
Unlimited A/B split tests
5000 Monthly unique visitors
3 Custom domains
Email integrations
Wordpress plugin
Multi User Feature
Client accounts
New lead email notifications
Professional integrations
Phone support
Most Popular Plan
Professional
$79/month
Get started now!
Unlimited pages
Unlimited A/B split tests
25000 Monthly unique visitors
10 Custom domains
Email integrations
Wordpress plugin
Multi user feature
2 Client accounts
New lead email notifications
Professional integrations
Phone support

Unlimited
$179/month
Get started now!
Unlimited pages
Unlimited A/B split tests
Unlimited Monthly unique visitors
Unlimited Custom domains
Email integrations
Wordpress plugin
Multi User Feature
Unlimited Client accounts
New lead email notifications
Professional integrations
Phone support
Something simple to get started?
Starter
$14/month
Get started now!
Just looking to kick
the tires for a bit?
Free
$0/month
Get started now!

Above plans include these features by default

  • Landing page builder
  • Landing page templates
  • Google analytics
  • Real time stats
  • Social media widgets
  • SEO plugin
  • Custom social sharing
  • Custom form confirmation
What if I go over my plan limits?
If you exceed your unique visitor allotment you will receive a polite email from us asking you to upgrade. That's it. Your pages will continue to function as normal, you will still be able to access your account and all your data will still be available to you.
Is there a minimum commitment?
Instapage is a month to month service. There is no contract or long term obligation. You are billed on a monthly basis, and if you cancel you will not be billed again.
How does the free trial work?
Unlike most software companies we don’t have a temporary trial that then forces you to upgrade. We allow you to create an account free, build a landing page, and upgrade only when you want to enable additional features or you exceed 100 monthly unique visitors.
Do you host the pages?
Instapage hosts all of your landing pages for you, but they still appear to be on your own domain name so they are branded with your company name. For example yourdomain.com.
Can I change plans at any time?
Changing plans is really simple. You can upgrade or downgrade your plan at any time. If you are downgrading from a plan that offers extra features (i.e. Multiple Custom Domains) you may have to remove some of those extras before downgrading.
How reliable is your service?
Instapage hosts all of your pages on dual Amazon EC2 cloud servers for failover safety and we do hourly backups of all your data.
What is a Unique Visitor?
When a new visitor comes to your landing page, we cookie them to ensure that they see the same variant next time they return. This is a Unique Visitor and they will only count once against your traffic limits. A "visit" (which you'll see in your stats) is counted every time a user visits your page, regardless of whether they have a cookie or not.
What are my payment options?
We currently accept Visa, Mastercard, Amex and Discover through our online payment system.