Boost conversions with Instapage
Build, test, and optimize landing pages that drive conversions for all your campaigns. Choose a plan to get started.
- All plans include:
- Unlimited pages
- Unlimited conversions
- Unlimited contacts
Choose your billing cycle
Monthly
Annual
Save up to 20%
Create
Build on-brand, pixel-perfect, responsive pages without a developer
$9979
per month
15,000 unique monthly visitors
Start 14-day free trial
Create plan includes:
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#1 drag & drop builder
Easy-to-use drag-and-drop builder with advanced design features.
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Reusable page blocks and forms
Only with Instapage: Design, save, and reuse custom blocks and forms to build pages in seconds.
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Real-time visual collaboration
Only with Instapage: Provide instant feedback on page design via Slack-style conversations.
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Triggered popups and sticky bars
Catch visitors' attention and drive more conversions with customizable Triggered Popups and Sticky Bars.
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AI content
Instantly generate content for headlines, paragraphs, CTAs, or copy variations for A/B tests.
- Contacts and email
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Collections
Each Collection counts as one published page and lets you create a set of landing pages, up to the limit, that share a custom template and connected content table to deliver unique experiences.
Optimize
Recommended
Optimize for higher conversions with experimentation and lead generation
$199159
per month
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Server-side A/B testing
Test multiple variants with no flickering and change traffic split with no page load delay.
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Hypothesis setting
Only with Instapage: Start every experiment by setting a hypothesis.
- Experimentation history
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Customizable traffic splitting
Create as many page variants as you need, and split the traffic across them in any way you choose.
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Scheduling
Schedule your pages and updates to publish or unpublish at a later time.
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Multi-step forms
Remove friction in lead generation by turning complex forms into multiple steps.
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Dynamic text replacement
Personalize your copy based on visitor's search intent, demographics, firmographics, and other campaign variables passed through URL parameters.
Convert
Scale landing page production to maximize conversions
Custom
Custom unique monthly visitors
Get a demo
All Optimize features plus:
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Enterprise-ready platform
Top-notch compliance, security, reliability, and performance that drive conversions at Fortune 1000 companies worldwide.
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Ad-to-page personalization
Easily create unique, personalized landing pages for every ad and audience.
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Global blocks and forms
Update hundreds of pages at once with global blocks and forms.
- Root domain publishing
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Heatmaps
Only with Instapage: Visualize visitor behavior by tracking mouse movements, clicks, and scroll depth.
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Direct lead bypass
Send leads directly to your CRM or marketing automation platforms, bypassing our servers. Instapage never collects or stores visitor data.
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CSM & professional services
Dedicated customer success manager, conversion consulting, page migration services, custom features, and integrations.
Compare plans to find your best fit
Whatever your conversion goals, we've got the tools to help you reach them faster and achieve better results.
Powerful Builder
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#1 rated landing page builder
Create stunning landing pages in minutes with a powerful drag-and-drop builder with advanced design features.
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200+ conversion optimized templates
Pick a customizable, mobile-responsive template and create high-converting landing pages in no time.
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Canvas and fluid grid blocks
Build specific designs with precise element placement, or use grids to guide your layout.
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Grouping, alignment, distribution
Bulk align, distribute, and group elements to quickly build a professional, structured layout.
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Thor Render Engine®
Ensure pages load instantly with the fastest page rendering engine in the industry.
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Conversion tracking scripts
Set conversion goals and analyze performance in the built-in dashboard, and easily add tracking pixels and tags from third-party tools.
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Form builder and form library
Create forms with a dedicated builder, save to a shared library, and reuse custom forms.
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Triggered popups
Show popups at the perfect moment using time, exit intent, and scroll depth triggers.
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Popup builder and popup library
Create popups with a dedicated builder, save to a shared library, and reuse proven popups.
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Sticky bars
Keep offers and CTAs in the spotlight with sticky headers and footers.
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Collections
Each Collection counts as one published page and lets you create a set of landing pages, up to the limit, that share a custom template and connected content table to deliver unique experiences.
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Real-time visual collaboration
Speed up design reviews with in-place annotations, threaded comments, and instant notifications.
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AI content
Create headlines, paragraphs, and CTAs faster with built-in AI copy suggestions.
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Instablocks®
Create, save, and reuse custom blocks across your landing pages, or choose from block templates.
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Workspace scripts
Apply or update scripts across multiple pages at once, such as tracking scripts, and simplify management.
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Custom coding
Add custom HTML, CSS, and JavaScript to tailor your landing pages exactly how you want.
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Mobile
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Mobile responsive
Deliver high-converting experiences that adapt seamlessly to any device.
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Mobile builder
Build best practice mobile experiences with a dedicated builder.
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Mobile aspect ratio locking
Maintain perfect proportions on mobile by locking the aspect ratios of your elements.
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Mobile section regeneration
Easily keep mobile layouts in sync by regenerating sections selectively after desktop changes.
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Standard Security & Compliance
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SSL encryption
Secure your landing pages with encrypted connections, and reassure visitors with a padlock and HTTPS.
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GDPR compliance
Protect personal data with secure, GDPR-compliant processing out of the box.
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Google Single Sign-On (SSO)
Simplify password management for users and administrators with Google SSO.
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Integrations
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Zapier integration
Connect Instapage with hundreds of apps and automate your workflows using Zapier.
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Google Analytics
Connect your landing pages to Google Analytics to analyze traffic and advertising ROI in one place.
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CMS integration
Publish your landing pages as natural extensions of your brand’s website through the WordPress and Drupal CMS integrations.
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HubSpot integration
Sync leads between Instapage and HubSpot to streamline your marketing efforts.
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Salesforce integration
Automatically send leads from Instapage to Salesforce for seamless outreach.
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Marketo integration
Connect Instapage with Marketo to track and nurture leads in your marketing automation platform.
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Conversion Optimization
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Server-side A/B testing
Test multiple page variants without flickering or page load delays.
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Hypothesis setting and history
Set a hypothesis for each experiment, and reference it in the future for context on what you were testing.
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Experimentation history
Review historical experiment results, access and restore past variants from ended or archived experiments to easily pick up where you left off.
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Customizable traffic splitting
Create as many variants as you require, and set a custom or automatic traffic split.
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Scheduling
Schedule your pages and updates to publish or unpublish later.
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Dynamic text replacement
Personalize your copy based on visitor's search intent, demographics, firmographics, and other campaign variables passed through URL parameters.
|
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Multi-step forms
Reduce lead gen friction by breaking long, complex forms into multiple, user-friendly steps.
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AdMap®
Visualize and connect your ads and landing pages together, all in one place.
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Invisible reCAPTCHA
Protect your landing pages from spam and abuse, while letting real visitors engage and convert with ease.
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AI experiments
Put your experiments on auto-pilot by automatically routing traffic to higher-performing variants.
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Ad-to-page personalization
Easily create unique, personalized landing pages for every ad and audience.
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Heatmaps
Visualize visitor behavior by tracking mouse movements, clicks, and scroll depth.
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GA4 custom events
Gain deeper insights by assigning GA4 custom events, from button clicks to elements directly from the landing page builder.
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Branding & Scale
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Editable global blocks
Instantly update thousands of pages in a click, and eliminate manual, repetitive changes.
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Bulk lead downloads
Download all your landing page and workspace leads in bulk.
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Custom fonts
Maintain brand consistency by bringing your custom fonts to your landing pages.
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Publish to root domain
Publish your landing pages directly to your root domain.
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Advanced Security, Compliance, Reliability
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Enterprise SSO
Single Sign-On supported with Okta, PingOne, OneLogin, Microsoft Azure, and Google GSuite.
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Direct lead-bypass
Send leads directly into your CRM or marketing automation platforms, bypassing our servers.
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Audit logs
Enhance security management and simplify troubleshooting with a complete record of workspace changes.
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Guaranteed uptime SLA
Enterprise-grade security with 99.9% uptime and reliability guarantee.
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Customer Success & Professional Services
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Customer success manager
Your dedicated CSM supports your onboarding and continued success, providing advanced training, page reviews, and optimization tips to help you exceed your campaign goals.
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Page migration services
Our experts rebuild your existing landing pages in Instapage, leveraging Instablocks and Global Blocks for unmatched scalability.
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Design services
Get professional assistance in creating visually compelling and effective landing page designs.
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Custom feature implementation
Let our experts design and implement specific features tailored to your needs and goals.
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Custom integrations
Work with our experts to get custom integrations built for your unique workflow and marketing stack.
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Conversion consulting
Boost conversions with on-demand CRO insights and best practices.
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Usage
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Conversions
All plans include unlimited conversions.
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Unlimited
Unlimited
Unlimited
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Published pages
The number of pages you can have published at a time.
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Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
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Collections
Each Collection counts as one published page and lets you create a set of landing pages, up to the limit, that share a custom template and connected content table to deliver unique experiences.
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15 pages per Collection
30 pages per Collection
50 pages per Collection
50 pages per Collection
Custom
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Unique monthly visitors
The number of unique visitors you can receive across all your landing pages each month.
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15,000
30,000
50,000
100,000
Custom
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Team members
The number of team members you can add to your account.
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10
10
10
10
Custom
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Subdomains
The number of subdomains you can connect to your account. Subdomains allow you to host your landing pages in focused, branded environments.
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2
2
10
10
Custom
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Workspaces
The number of workspaces you can create in your account. Workspaces allow you to segment your work, such as by teams, clients, or projects.
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1
1
5
5
Custom
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Contacts
All plans include unlimited contacts. Contacts represent unique lead records that you can effectively nurture into customers.
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Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
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Lists
The number of lists you can create in your account. Lists are a collection of contacts used for personalized outreach.
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150
300
500
1,000
Custom
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Daily email sends
The maximum number of emails you can send per day, up to your monthly limit.
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1,500
3,000
5,000
5,000
Custom
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Monthly email sends
The number of emails you can send per month.
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15,000
30,000
50,000
100,000
Custom
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| API calls per day
The number of API requests you can make per day.
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5,000
10,000
15,000
30,000
Custom
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Compare all plan featuresShow less
Trusted by over 15,000 brands worldwide
Businesses around the globe choose Instapage to power their marketing and drive growth.
The largest integration ecosystem
Instapage easily connects with 120+ apps, including advertising, CRM, email, e-commerce, marketing automation, and sales solutions.
See all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Alex Kracov, Head of Marketing
Voted #1 in multiple categories
FAQs
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