3 Painfully Easy Techniques to Stop Losing Landing Page Conversions Today

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Losses are tragic.

Whether what you have lost is a small trinket, an offspring or your cat Raoul. Being a marketer your most prized possession are your customers and the biggest loss you can suffer is the loss of your customers (aka conversions). With the fear of this loss in mind we spend day and night trying to understanding what makes our customers tick to create landing pages that they can’t help but respond to.
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Set Up Two-Step Funnels, Thank You Pages & More. . . for Free

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If you’re even slightly familiar with landing pages then you probably already know that being able to customize the event that occurs immediately after a visitor has completed your form is mandatory.

As a marketer you need to send your landing page sign ups to a thank you page, a second step in your funnel, or deliver a digital download.. just to name a few common scenarios.

Before today we’ve required our users to upgrade to a paid account to enable this type of functionality, however starting today you can now customize any form submission event completely free!

Learn how by watching this 1 minute video:
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3 Major No No’s for your Landing Page Videos

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How long do you suppose a 3 year old plays with one toy after another one is put in front of him?

Seconds!

As soon as he sees something else that’s new and shiny he leaves one thingamabob and runs to play with the other and then another and this is how the cookie crumbles.

Your online visitor is just like a 3 year old, sure he’ll click to your page but if he finds something shinier elsewhere he’ll go running towards that. This is why marketers spend so much of their time optimizing their landing pages- pouring over every nook and cranny of the page making sure that everything is perfect.

Many marketers keeping in mind this short attention span theory opt to include a video on their landing page.
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The Top 5 Cutting Edge Landing Page Trends of 2014

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I can say without hesitation that 2014 has been the most significant year yet for the conversion rate optimization industry; an industry that includes marketing strategies like landing pages, A/B testing, heat maps, and content personalization.

Here at Instapage we’re extremely excited about the growth within our industry and what it means for the future of marketing altogether.
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Beyond the A/B Split Test: 8 Elements Worth Measuring on Your Landing Pages

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For being so simple, landing pages have a lot of heavy lifting to do. They have to compel, convince and convert, all in a matter of seconds. But when you’re running split tests, are you really measuring all the right metrics? Depending on your business goals, you’ll want to adjust your tests and look at a few other key indicators that will point to the success of your landing page campaigns. Let’s take a closer look:

Landing Page Goal: I Want More People to Know Who My Company Is and What It Stands For

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4 Plays to Transform Your Landing Pages Into Persuasion Powerhouses

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Persuasion is the most effective tool that matters when it comes to succeeding in the digital marketing world. Don’t give me those stares- I know the aforementioned sentence may have caused a lot of self-proclaimed internet gurus’ jaws to drop but I stand by it a 100 percent.

Because, at the core of all the split testing and the PPC campaigns and the email marketing strategies lies the art of persuasion.

Do you know what gets your customers excited?

What makes them tick?

If the answer is yes, well, then all your marketing campaigns will hit a home run whether you’re currently creating a landing page or launching an email marketing strategy.
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3 Types of Landing Page Headlines That Ruin Your Credibility

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Close your eyes for a second and picture the most typical used car salesman.

What do you see?

A pushy, annoying guy sweet talking some poor schmuck into buying a lemon?

A guy who uses sensational sentences to woo you, just does about anything to make you buy a piece of junk car. A guy who doesn’t care about developing a long lasting relationship with you but is just looking to make that sale- yes, I pictured Danny Devito from Matilda and I’m sure most of you did the same, that’s because Harry Wormwood is the typical used car salesman- his promises are hollow and he can’t put his money where his mouth is- a guy that has zero credibility.
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3 Powerful Psychological Principles to Influence Visitors to Click on Your CTA button

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How would you like to get into the head of your potential customers? Reserve a seat in their frontal lobes and influence the way they plan and choose their actions. Which in the marketing world and specifically in the domain of landing pages means seeing your visitors transition into becoming your customers by clicking on your CTA button.

No, this is not an introduction to an advanced psychology class, neither am I going to teach you how to make little voodoo dolls and then show you exactly what to do to make them click buttons. What I am going to put in front of you today are simple psychological principles that work wonders for the conversion process, because they influence the way your visitors think and so enable you to sway them in the favor of your product or service.
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4 Secret Techniques to Writing Impactful Landing Page Copy

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Writing is an art.

The aforementioned sentence is formidable for every marketer who enjoyed Disney’s Lion King better than Shakespeare’s Hamlet, marketers who don’t have one literary bone in their body. Marketers who get jitters just thinking about writing something because they have this notion in their minds that writing is not everyone’s game.

While everyone may not be able to write plays like Shakespeare or rhyme stanzas like Alexander Pope, anyone can however write successful landing page copy all they need to know are the 4 secret techniques to doing so.

Before I indulge in these 4 effective yet simple landing page copywriting secrets you need to get one thing embedded in your mind, which is; writing is not just an art but a learnable science.
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One Announcement to Rule Them All – Meet the Instapage Link Manager

Every conversion starts with your visitor clicking on some aspect of your landing page. This is exactly why we spent the past few weeks working on this feature. For those of you doing lead generation we’ve found that by placing your form inside a pop up box it can lift your conversions by up to 35%.

The reason for this is obvious, getting your visitors to click on a button is easier than having them immediately fill out a form. Once they’ve clicked on the button and the pop up appears they’re already partially committed to finishing the funnel.
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