Anxious Visitors Don’t Convert – 4 Brilliant Ways to Create Anxiety Free Landing Pages


There are some things that all of us have in common.

We eat ice cream when we’re upset. Sing when we’re happy. Cry when we cut onions and change our attitude when we’re anxious.

And it is because we as marketers strive to predict and somewhat control user behavior that we tend see an anxious visitor as a bearer of bad news as we know we’ve missed our chance at getting a conversion with them.

Why? Because, anxiety is known to make it extremely hard to control habits and behavioral desires- when anxiety hits it completely changes actions. When your visitor changes behavior you can no longer predict what action he will take and hence you lose half your conversion battle then and there.
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To Popup or not to Popup? The Evolution of Popup Ads

pop up

Most of us don’t fancy the word popup because it makes us think of things we don’t particularly like- for instance the Tuesday morning that your condescending mother in law decided to popup in your home and disrupt your life or the ghastly red message that started flashing as soon as you decided to exit a website.

You might need a therapist to get to the bottom of the issues that you’re having with your mother in law but as far as the flashy red message is concerned I’m your guy. Today we’ll be talking about popup ads- the infamous villains of the marketing world- we’re going to be looking at a completely new side of popups though- a side that is going to repair your estranged relationship with them as a marketer.
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The Do’s and Don’ts of Thank You Pages with Examples


Remember how your mommy used to tell you to thank your aunt when she helped you tie your shoes or how you were forced to write a thank you letter to your grandma in response to the $5 check that she sent in the mail for your birthday?

You do? Good, so do the gazillion others living on this planet.

We are taught from a very young age that it’s nice to be polite. So, if someone does something for you or someone does something that benefits you in some way- you don’t just greedily take the favor and ride off into the sunset, but, the first thing you do is say thank you.

And there should be no exceptions!

Let’s Put Landing Pages Aside for a Second

Yes, I am a great advocate of landing pages- that’s a no brainer considering where I work (pause for laughter).
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3 Reasons Why Your A/B Tests Fail That You Need to be Aware of


Remember peer pressure?

The thing your mom told you not to give into but you still couldn’t understand why you couldn’t do what others around you were doing. It was something that was frowned upon by everyone when you were growing up.

Well, you’re all grown up now- and you might not realize it but being a marketer you’re surrounded by peer pressure. Not the bad kind though that had the potential to get you into all sorts of trouble but the good kind- the kind that brings conversions to your door.

Confused? It’s time to define this new and improved marketer peer pressure.

So, the old or more known peer pressure is defined as a phenomenon where your peers could encourage you to change your behavior to suit a certain trend or please a specific group of people.
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3 Painfully Easy Techniques to Stop Losing Landing Page Conversions Today


Losses are tragic.

Whether what you have lost is a small trinket, an offspring or your cat Raoul. Being a marketer your most prized possession are your customers and the biggest loss you can suffer is the loss of your customers (aka conversions). With the fear of this loss in mind we spend day and night trying to understanding what makes our customers tick to create landing pages that they can’t help but respond to.
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Set Up Two-Step Funnels, Thank You Pages & More. . . for Free


If you’re even slightly familiar with landing pages then you probably already know that being able to customize the event that occurs immediately after a visitor has completed your form is mandatory.

As a marketer you need to send your landing page sign ups to a thank you page, a second step in your funnel, or deliver a digital download.. just to name a few common scenarios.

Before today we’ve required our users to upgrade to a paid account to enable this type of functionality, however starting today you can now customize any form submission event completely free!

Learn how by watching this 1 minute video:
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3 Major No No’s for your Landing Page Videos


How long do you suppose a 3 year old plays with one toy after another one is put in front of him?


As soon as he sees something else that’s new and shiny he leaves one thingamabob and runs to play with the other and then another and this is how the cookie crumbles.

Your online visitor is just like a 3 year old, sure he’ll click to your page but if he finds something shinier elsewhere he’ll go running towards that. This is why marketers spend so much of their time optimizing their landing pages- pouring over every nook and cranny of the page making sure that everything is perfect.

Many marketers keeping in mind this short attention span theory opt to include a video on their landing page.
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The Top 5 Cutting Edge Landing Page Trends of 2014


I can say without hesitation that 2014 has been the most significant year yet for the conversion rate optimization industry; an industry that includes marketing strategies like landing pages, A/B testing, heat maps, and content personalization.

Here at Instapage we’re extremely excited about the growth within our industry and what it means for the future of marketing altogether.
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Beyond the A/B Split Test: 8 Elements Worth Measuring on Your Landing Pages


For being so simple, landing pages have a lot of heavy lifting to do. They have to compel, convince and convert, all in a matter of seconds. But when you’re running split tests, are you really measuring all the right metrics? Depending on your business goals, you’ll want to adjust your tests and look at a few other key indicators that will point to the success of your landing page campaigns. Let’s take a closer look:

Landing Page Goal: I Want More People to Know Who My Company Is and What It Stands For

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4 Plays to Transform Your Landing Pages Into Persuasion Powerhouses


Persuasion is the most effective tool that matters when it comes to succeeding in the digital marketing world. Don’t give me those stares- I know the aforementioned sentence may have caused a lot of self-proclaimed internet gurus’ jaws to drop but I stand by it a 100 percent.

Because, at the core of all the split testing and the PPC campaigns and the email marketing strategies lies the art of persuasion.

Do you know what gets your customers excited?

What makes them tick?

If the answer is yes, well, then all your marketing campaigns will hit a home run whether you’re currently creating a landing page or launching an email marketing strategy.
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