6 Simple Tips for Creating Effective Call-to-Action Buttons


What comes to mind when you hear the word Powerhouse- Whitney Houston? Football? Electricity? What about when you think along the line of landing pages- only one thing right? The CTA button. The call to action button packs within itself a whole world of conversion potential and power, it is literally what stands between your landing page being a success or a failure.

And while the power and potential of a CTA is quite straightforward, figuring out how to harness all its conversion potential can be quite confusing. Why? Because there’s a lot that goes into crafting an effective CTA- it helps to think of creating a CTA similar to finishing a complex jigsaw puzzle. If you want to finish it you need to align every little piece in the right position and angle.
Continue reading article >

3 Conversion Killers Destroying Your Conversion Rates & What to do About Them


For the duration of this post I want you to keep playing Talking Heads’ psycho killer in the back of your mind. Why? Because we’re going to be talking about killers today, and with the right soundtrack playing it’ll just be more fun. Alright, fine, we won’t be talking about psycho killers per say but we are going to be discussing conversion killers that can transform you into a psychotic mess by dragging your conversion rates down in the dumps.
Continue reading article >

3 Landing Page Examples to Admire and Then Copy


Last week we did a roundup of landing page examples. We collected a couple of landing pages and analyzed their copy, highlighted the flaws and the high notes and then left it up to you to decide which one had won the copywriting battle. Today we’re going to be doing something similar, I have collected 3 landing page examples from all over, examples that I think are worth oohing and ahhing over, basically landing pages that you should look to when creating your own pages.
Continue reading article >

The 2 Mandatory Steps for Creating Social Landing Pages that Boost Conversions


We are judgmental folk; we judge a book by its cover, a student by his grades, a marketer by his followers, a Chinese restaurant by the number of Chinese people eating at it and a blog post by the number of times its tweeted and liked on Facebook (hint hint).

And why are we so judgmental one might wonder, we are this way because we care a little too much of what other people think about us, about the things that we use in the present and the things that we might use in the future.

Social proof comes into play no matter who we are and what we do.
Continue reading article >

Let’s Battle it out for the Best Copywriting in all the Land


Making choices is something you really can’t escape; because the little suckers follow you everywhere you go. Chose to have fun today, well, you have to make up for it by working twice as hard tomorrow. Chose to go with a six caret ring instead of twelve, you have to hear about that one for as long as you live. Chose your landing page copy to be serious and corporate, you can’t make it upbeat and friendly too.

The hardest thing about making these choices is that you really don’t know how your decision is going to turn out while you’re making it. And while some things are just no-brainers like going for the more expensive ring, things like deciding what kind of copy you put on your landing page is actually quite a head scratcher.
Continue reading article >

6 Common Landing Page Mistakes and How to Fix Them


Roosters not being able to crow without extending their necks, your Aunt Edna forever butting into your personal life, hair growing all over your body, your conversions plummeting because you didn’t care to pay attention to your landing pages; these are all facts of life. Things that happen because they’re meant to- and while you can’t really do anything about the rooster or your ever growing annoying hair you can do something about your plummeting conversions.

Not make as many landing page mistakes.

Sadly, us making mistakes is another fact of life- correcting them however is a necessity. In a perfect world, every landing page that you create would be conversiontastic; every page would rake in heaps of conversions.
Continue reading article >

The Only Landing Page Optimization Guide You’ll Ever Need

guide 123

It would be an understatement to say that landing page optimization is an often talked about subject, because the truth is landing page optimization is most definitely the most discussed topic after the famous “what is a landing page”.

I’m guilty of writing a lot about landing page optimization myself; 5 tips to do this, 10 principles of doing that to get this and on and on and on. And while I am by no means saying that LPO is not important I am merely pointing out the fact that there is a lot of information out there about this particular topic, information that’s scattered and diffused.
Continue reading article >

4 Psychological Effects that Help you Increase Conversions


Ever heard of the mobile app Flappy Bird? Of course you have, I’m sure you’ve wasted a good portion of many days tapping away at your phone screen dreading the “thud” noise of your bird being hit by the pillars or the ground.

Tell me something though; what was so special about the game that made you spend so much of your time engrossed in it?

It wasn’t exactly something cutting edge, it had a very oldy Nintendo type feel to it. The game was simple and unbelievably frustrating- yet people across the globe went crazy playing it night and day. The game got downloaded 50 million times and amassed almost 16 million tweets.
Continue reading article >

e-goi+ Instapage = Awesomeness


Here at Instapage we’re all about awesomeness and simplicity- our integration with e-goi is a step in that direction. E-goi is a multichannel marketing tool; it’s an online software that integrates email, SMS, voice, fax and social media in a single place, giving you an all in one tool for all your marketing endeavors. E-goi helps you cut down your marketing costs and maximize your ROI.

It is this awesomeness that gave way to the Instapage e-goi integration, an integration that’s going to allow you to automate your marketing and increase your overall marketing success.

What does this mean for Instapage users?

Well, I’m glad you asked.
Continue reading article >

2 Easy Ways to Humanize Your Landing Pages That Will Increase Your Conversions


Do you remember watching Beauty and the Beast? How Belle is terrified and intimidated by the beast at first because of his… well beastly etiquette and then as time passes she realizes that he was once a human who’s now been put under a terrible spell, she warms up to him.

No, I’m not on a fantasy roll- even though I was all about the Tooth Fairy and Santa Claus last week. What I’m trying to explain through the Beauty and the Beast example is that humans respond better to humans, we familiarize with them and hence are convinced by them- that’s just how we’re wired.
Continue reading article >

Ready to make a landing page?