Do You Have a Kinky Landing Page? A Showcase of 7 Outstanding Landing Pages

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Human kind has come a long way, from hunting with spears and living in caves to the moon and the whole way back. We’ve accomplished truly magnificent feats like discovering radium and inventing Google Glass. And where no one can deny that man has done a lot for himself, one also has to admit to one thing; whatever we do or make is never perfect the first time around.

Hundreds of cavemen must have died from animal attacks and hunger before the spear was invented, some people even today doubt the moon landing. I am not trying to poke holes in anyone’s accomplishments over here, what I am doing is simply suggesting that human error is a reality.
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The Top 10 Content Marketing Mistakes That You’re Making & How to Fix Them?

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There’s a lot of hullabaloo going on over content marketing these days, everywhere you look someone has something to say about it. What to do and how to do it, blogs and websites are full of content marketing 101 lessons and marketers everywhere are just soaking up every word of every post that they find when they enter the two magic words into Google.

Maybe that’s how you came about this post too, you typed in content marketing and rode on top of Google’s cyber magic carpet.

However, not everything you read on the internet is true, it’s a pity but even today a lot of the material that you find on the web is there to serve a company purpose and not really impart any useful information.
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The Content Paradigm has Shifted, Has your Content Strategy followed Suit?

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We live in a constantly changing world, and the rules around here dictate that if you don’t get with the program you’re left out of it.

Either change with everybody else, or else!

This “or else” is what everyone fears, especially us marketers because it is this tiny two letter phrase that takes us away from our audiences, takes us far away from them to a dark place where there are no green pastures, no sales and no conversions.

The marketing world is no different, there are changes happening in it every hour of every day. As soon as a new technology or a new trend springs up, it spreads like wildfire consuming everything in its wake.

But let’s not get off track; what we’re going to be talking about here is just copy- more specifically the Continue reading article >

How to Celebrate April Fool’s Day Without Being Foolish on Your Landing Pages

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It’s that day of the year again, the day that gives us permission to make others feel like fools, whether that’s through practical jokes, telephone pranks or the old faking your own death play (FYI, never funny!).

Even if you do something especially irrational on the first of April, chances are you will be forgiven. But, every day isn’t the first day of April and your customers are never as forgiving as your family and friends. So, if you are being foolish on your landing pages, chances are they’re going to call you on it, and move onto someone else.

Just knowing what landing pages are doesn’t make you an expert

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Want to Influence Audiences? Learn how to Build Persuasive Landing Pages

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Let’s journey back, to a time where there were balls, courtesies and horse drawn carriages- to a time where the written word had paramount importance.

Why? Because, scarcity tends to have that effect!

When you had to wait for a postman to deliver majority of everything you could read, one tended to take the written word as being sacred. Reading the same article over and over again, getting lost in each and every word because you really didn’t know when the next piece of news would come your way.

The same could be said for advertisements. Don’t believe me? Look at this ad from 1916 as an example.

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How to Supercharge Your Landing Pages with the Power of Social Proof

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Power is a tricky concept. When you have it you’re on top of the world and when you’re without it you’re nothing but a menial cog in someone else’s machine. And because I can’t really stand you being a lowly and tedious cog, I’m dedicating this post to a concept of power that’s very relevant in a marketer’s life- the power of social proof.

Social proof is essentially a psychological phenomenon where people assume the actions of others as a way of reflecting correct behavior in a particular situation.
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Pop-Up Ads: The Good, The Bad & The Ugly

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We’re going to be talking about evolution today, no not the whole monkey to man thing, sorry Mr. Darwin. An evolution of a different species, a species that you no doubt have encountered, because it preys on innocent folk just like you- people who arrive at landing pages to get some information or to buy something and it just pounces on you.

Because it’s no venomous snake, you do escape easily but it still annoys you, unhinges you from the task at hand and generally leaves you feeling icky.

I’m talking about pop-ups and what we’re going to be delving in today is a bit of a history lesson about this particular marketing tactic that has certainly evolved overtime.

Let’s start with the ugly.
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The 25 Most Essential Landing Page Optimization Tips That All Professional Marketers Use

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Just as I know that the sky is blue and that the whole Miley Cyrus twerking thing is now old news. I am also aware of the following fact; every marketer who creates a landing page is positively giddy over the opportunity of seeing countless conversions and that same marketer is heart broken when the aforementioned doesn’t happen.

Not every published landing page gets love!

And more often than not that’s because a bulk of the landing pages that are published every day in the landosphere really don’t deserve conversion love.

Why?

Because they neglect the magic 12 letter word that gets landing pages all the conversions that they deserve. Yes, I’m talking about OPTIMIZATION.
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20 Factors Killing Your Conversion Rates and Preventing Sales

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Thanks to services like Instapage, A/B split testing is an easy process that no longer requires a great deal of expertise. As you may know the Instapage software allows you to drag, drop, and visually edit components of your page to test and improve your conversion rates. The tools make editing pages simple, but the edits you make are what will make or break your conversion rate. Let’s take a look at 20 variables that can affect, harm and improve your conversion rate.

1. Make Sure Your Page is Mobile Friendly.

Over 50% of searches are now coming from mobile devices and this trend isn’t going to stop anytime soon. Instapage offers desktop and mobile friendly landing pages so make sure you take the time to setup the mobile version as well.
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