Instapage Master Class: Your Complete Guide to A/B Testing (Plus a Quiz) Part 5/5


Today marks the end of our first Instapage Master Class, and we hope you’ve gotten value from it. (In fact, we’d love to hear any feedback you have in the comments!)

Over the course of this master class, we’ve cut through the buzzwords and hype around A/B testing to help you discover exactly why A/B testing is so valuable. Now it’s time to take your knowledge and move on! (We’re so proud of you.)

Remember, when it comes to testing, there is so much to learn. Don’t get overwhelmed!

Bookmark this guide. Come back to it when you’re stuck on what to try testing next. It’s easy to let testing fall to the wayside, but if you want to stay at the top of your game and get the most conversions, you have to keep up your testing efforts.
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Instapage Master Class: A/B Testing Best Practices Part 4/5


You know the basics. You even know some advanced tactics. Now it’s time to tie it all up with a bow and cover the best practices of A/B testing.

Before we go into best practices, though, it’s important we cover the biggest mistakes marketers make with A/B testing. There is so much to learn, it’s easy to pass over these concepts. Don’t. If you want to master CRO, you have to have a complete understanding of what can go wrong with a test so you know whether or not your data is reliable.

The 5 Major Mistakes Marketers Make When A/B Testing

Instapage Master Class: A/B Testing VS Multivariate Testing Part 3/5


(This is the third of a five-part series on A/B Testing. You can see part one here and part two here. Ready to run your first test? Try it for free.)

By now, you’re familiar with the basics of A/B testing.

You know the steps you need to go through before you begin testing, and you’re aware of the landing page elements you need to test to increase conversions.

But, do you know what goes on inside an A/B test?

Let’s find out.

Behind the Scenes of an A/B test

An A/B test works in two main parts.
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Instapage Master Class: What is A/B Testing Part 1/5


(This is the first of a five-part series on A/B Testing. Ready to run your first test? Try it for free.)

How much is a landing page worth if you’re not testing it?

Answer: Way less than it could be if you were optimizing for conversions. That’s what A/B testing is for.

If hearing that term makes you space out, and brush it off as internet marketing buzz, hear me out. This one, smart strategy could completely change how you run your business and so you can start making data-driven choices.

So What is A/B Testing?

A/B testing is the process of comparing two versions of a page to figure out what performs best.
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What’s in a Logo? Behind the Scenes With Instapage


Notice anything different around here?

If you’ve picked up on our new logo and color palette or maybe all of the new content we’re getting out weekly, you’re right on. Here at Instapage, we’ve been busy adding team members, releasing huge updates, and moving from stealth mode into beast mode.

One of our biggest projects, though, has been redesigning our logo and rebranding the site. Today, we wanted to go behind the scenes and talk with the guy in charge of making this shift happen, our multimedia superhero – Chris Raymond. I interviewed Chris about his process and how he came to certain conclusions, and we’re excited to share his insights with you.


4 Must-See Innovative Landing Page Trends in 2015 (With Examples)


Are you satisfied with your conversion rates?

If you’re like most people, the answer is no. According to Econsultancy, only 22% of businesses are satisfied with their conversion rates.

Yes, a measly 22%.

So why is it that the vast majority of business owners are unsatisfied with how their pages are performing?

We think it’s because 78% of businesses are creating poorly designed landing pages they fail to optimize. These pages fail to attract their customers’ attention, and chances are good it’s because they were created with elements that have become obsolete.

What these businesses fail to understand is that online consumers are no longer hesitant.
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Case Study: Square Just Launched The Most Pro Landing Page Sequence Ever


It’s hard not to love Square.

“We’re going to revolutionize the way business owners accept credit cards by making it more affordable – maybe even fun. Oh, btw, we’re also going flip the banking industry the bird by coming in with a better, more modern idea.”

That kind of audacity makes my heart go pitter patter. Well, Square has done it again, and I’m falling in love with them again like it’s the first time.

One of the company’s products, Square Cash, got a landing page facelift as part of Square launching new services for small businesses.
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4 Landing Page Mistakes Damaging Your Conversion Rate


There are two things in this world that have been known to skyrocket my stress levels like nothing else. The first––poor internet connections. The second––Minesweeper.

For those who are too old, too young, or those fortunate enough to find better things to do in their free time, Minesweeper was a popular, single-player puzzle game on Microsoft computers. Without getting too much into the specifics, the objective was to randomly navigate a rectangular board full of mines while gathering as many points as possible, without clicking on a mine. Once you click on one, it’s game over.

Ready to make a landing page?