The Complete Guide to Landing Pages – Landing Page Psychology (Plus a Giveaway!)

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(This is the fourth of five posts to teach you what a landing page is, how to make and publish one, and how to optimize it for the most conversions.)

Landing page optimization isn’t just about techniques.

Yes, there are many best practices and tactics that you can apply to your landing pages. However, conversions don’t happen just because you changed your button color from green to orange or because you dropped an extra field from your form.

Optimization techniques are important, but equally crucial are the psychological principles that fuel them.

Psychology plays a very important part in your landing page campaigns. But as we mentioned in our

The Complete Guide To Landing Pages – How To Make Yours More Effective

effective landing pages

(This is the third of five posts to teach you what a landing page is, how to make and publish one, and how to optimize it for the most conversions.)

You know what it takes to create a landing page. You’re also aware that a landing page must have the right combination of elements in order to make a great impression on your visitors.

But do you know how to transform an ordinary page into a conversion powerhouse?

Well, that’s what we’re going to cover today, and we’ll get you another hearty dose of helpful links that will take you through these concepts in-depth.

A/B Testing is the Way

The Complete Guide to Landing Pages – Publishing Your Page

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(This is the second of five posts to teach you what a landing page is, how to make and publish one, and how to optimize it for the most conversions.)

Because landing pages are so effective, you need to be using them for every campaign you create. According to Hubspot, companies with 30 or more landing pages generate 7x more leads than those with fewer than 7.

That’s not a statistic you can afford to ignore. For every promotion you must have a dedicated landing page. But let’s be honest, that can be a tough ask when you’re already busy – and it’s even tougher when you are the one managing the entire landing page creation process.
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The Complete Guide to Landing Pages

part_1_-_what_is_a_landing_page

(This is the first of five posts to teach you what a landing page is, how to make and publish one, and how to optimize it for the most conversions.)

Instapage is on a mission to lower the cost of customer acquisition. This is why we believe that every promotion needs a page, as landing pages are the single most effective way for you to promote your offers and get leads.

We envision a future where every marketer creates not one but multiple landing pages, and this is why throughout this week we’re going to answer any questions you have about landing pages, how and why they work, and how you can make yours more effective.

Let’s begin with the basics.

What is a Landing Page?

A landing page is a standalone page created to fulfill a single purpose.
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How To Create An Effective Call To Action

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In the realm of digital marketing, there’s a lot of terminology that gets thrown around, and often, it gets used in a context that can be hard for people new to the space to understand. But never fear! Instapage is here to help you navigate the sometimes tricky waters of the internet marketing world to get you the right data to help your advertising efforts be more successful.

One of the those words I’m sure you’ve heard – and maybe didn’t want to ask about because it is used so frequently – is “call to action” or CTA for short. When creating landing pages, it’s one of the most common terms you’ll hear – but if you’re new to landing page creation, it might not make much sense.
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What Not To Do With Your Real Estate Landing Pages in 2015 (With Examples)

real_estate landing page

When you work in a competitive niche, you can’t afford to blend in.

Your competitors are all trying to go after the same clientele as you, and chances are, everyone is using the same tactics.

The real estate niche is a great example of this. It’s insanely competitive, thanks to the low barrier to entry and a recovering economic climate.

The thing with the real estate market, though, is it is seriously old school.

Think about it. How do most realtors advertise? Flyers, newspaper ads, and otherwise unmeasurable media. Even the realtors who bother to have a website are generally ineffective.

However, if you’re reading this, chances are you’re not like those guys (and if you are, you’re ready to admit the error of your ways and jump into modern marketing).
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How To Turn Your Thank You Page Into A Conversion Machine (With Examples)

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You’re a conversion hungry marketer – so you’re always thinking about the sale.

Whatever you do, you do to gain conversions. From writing stellar headlines to coming up with variations for landing page elements, it’s all about getting the visitor to click that call to action button.

And once you’ve achieved this milestone with the click, the sale, or the download, what do you do?

If you’re like most marketers, you thank your customers… with a sad, little, almost-empty page and go off on your merry way.

Huge mistake.

I spent the whole of last week subscribing to blogs, signing up for free trials, and downloading ebooks all in the hope of finding a Thank You page that actually does something for conversions.
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7 Unexpected Landing Page Strategies to Skyrocket Signups

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Almost every marketer I know has a problem.

This problem, often difficult to spot, starts off in a way so subtle you barely notice it. You start off with this innocent desire for more signups, and soon, things start heading south. It’s a serious condition, and if it doesn’t get addressed, the results can be fatal (for your conversion rates.)

So what is it?

Bright shiny object syndrome.

You pick up another tool, another tactic, and once again… you end up distracted. You still find yourself irresistibly drawn to using whatever the latest trend is without focusing on how it can increase your conversions.

But thankfully, there’s a cure for this disorder.
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How To Use The Power Of The Decoy Effect On Pricing Pages

pricing page decoy effect

Your pricing page is where the action happens.

It’s where your prospects decide whether or not you’re worth your salt. It’s where they take the leap from being visitors to being customers.

Most marketers naively spend very little time optimizing their pricing pages. They believe that just because they’ve divided the page into plans and have added a call to action button, they’ll start seeing a higher conversion rate.

However, this rarely happens.

There’s a lot that goes into designing an effective

Ready to make a landing page?