Think You Know Everything About Content Marketing? Let’s Find Out!

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The year 2014 was the year of content marketing- no matter which marketing blog you were subscribed to, your feed was filled with articles, ebooks, gifs even quips about content marketing. And though we were all bombarded with knowledge all through the year, many marketers still believe that content marketing simply involves writing a blog post and sharing it on social media.

This post is directed to all of you marketing folks who are still a little hazy on the content marketing concept- sure you know what landing pages are what you need to do to create them, you know how to design infographics- but do you know how these two and more are tied into your Continue reading article >

Want to Get Your Hands On a Highly Coveted Landing Page Optimization Secret?

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Every family has that one special treat, something that’s prepared for the entire family on special occasions be it Christmas, Easter, Thanksgiving or Saint Patrick’s Day. This could be a casserole, a chicken roast, a noodle soup, a shepherd’s pie or even a Turducken- a meal that tastes different when it’s prepared at your place.

Why?

Because your nana or your bubbe or your babcia mixes in an ingredient that gives it that special taste.

The secret ingredient if you will.

This secret ingredient becomes one of the most treasured possessions of the family, everybody knows its importance, but they can only guess what it is, and almost everybody guesses that it is something totally extraordinary.
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Get Your Page Evaluated for Free & Win a Lifetime Unlimited Account!

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A couple of weeks back we included you folks in our Instapage mission- a mission of simplifying marketing for every single marketer out there. We asked you guys to submit the best landing page you had created with Instapage and we promised to analyze your pages for you free of cost.

For everyone who’s coming across this news for the first time. Yes, that’s right- free of cost.

Guess how that experiment turned out?

Yes – it was truly spectacular. We got an overwhelming response from you and received several landing pages that we are genuinely proud of.
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Want to Increase Conversions? Make Use of Instant Satisfaction on Your Landing Pages

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Let’s play a little round of “would you rather”.

Would you rather go out to dinner after working 9 straight hours or get food delivered?

Would you rather go rummaging for the flyer from your favorite Chinese restaurant or look up the number online?

Would you rather spend time waiting for someone to answer the phone so that you can describe what you want to eat or use your online food delivery app?

How many of you went for the latter option each time?

Unless you’re really craving some human contact I’m sure the second option was the right one for you.

Why do you think that is?

The answer is simple- we live in a world of instant gratification. We want things, lots of things and we want them to get to us like yesterday.
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Anxious Visitors Don’t Convert – 4 Brilliant Ways to Create Anxiety Free Landing Pages

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There are some things that all of us have in common.

We eat ice cream when we’re upset. Sing when we’re happy. Cry when we cut onions and change our attitude when we’re anxious.

And it is because we as marketers strive to predict and somewhat control user behavior that we tend see an anxious visitor as a bearer of bad news as we know we’ve missed our chance at getting a conversion with them.

Why? Because, anxiety is known to make it extremely hard to control habits and behavioral desires- when anxiety hits it completely changes actions. When your visitor changes behavior you can no longer predict what action he will take and hence you lose half your conversion battle then and there.
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To Popup or not to Popup? The Evolution of Popup Ads

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Most of us don’t fancy the word popup because it makes us think of things we don’t particularly like- for instance the Tuesday morning that your condescending mother in law decided to popup in your home and disrupt your life or the ghastly red message that started flashing as soon as you decided to exit a website.

You might need a therapist to get to the bottom of the issues that you’re having with your mother in law but as far as the flashy red message is concerned I’m your guy. Today we’ll be talking about popup ads- the infamous villains of the marketing world- we’re going to be looking at a completely new side of popups though- a side that is going to repair your estranged relationship with them as a marketer.
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The Do’s and Don’ts of Thank You Pages with Examples

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Remember how your mommy used to tell you to thank your aunt when she helped you tie your shoes or how you were forced to write a thank you letter to your grandma in response to the $5 check that she sent in the mail for your birthday?

You do? Good, so do the gazillion others living on this planet.

We are taught from a very young age that it’s nice to be polite. So, if someone does something for you or someone does something that benefits you in some way- you don’t just greedily take the favor and ride off into the sunset, but, the first thing you do is say thank you.

And there should be no exceptions!

Let’s Put Landing Pages Aside for a Second

Yes, I am a great advocate of landing pages- that’s a no brainer considering where I work (pause for laughter).
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3 Reasons Why Your A/B Tests Fail That You Need to be Aware of

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Remember peer pressure?

The thing your mom told you not to give into but you still couldn’t understand why you couldn’t do what others around you were doing. It was something that was frowned upon by everyone when you were growing up.

Well, you’re all grown up now- and you might not realize it but being a marketer you’re surrounded by peer pressure. Not the bad kind though that had the potential to get you into all sorts of trouble but the good kind- the kind that brings conversions to your door.

Confused? It’s time to define this new and improved marketer peer pressure.

So, the old or more known peer pressure is defined as a phenomenon where your peers could encourage you to change your behavior to suit a certain trend or please a specific group of people.
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3 Painfully Easy Techniques to Stop Losing Landing Page Conversions Today

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Losses are tragic.

Whether what you have lost is a small trinket, an offspring or your cat Raoul. Being a marketer your most prized possession are your customers and the biggest loss you can suffer is the loss of your customers (aka conversions). With the fear of this loss in mind we spend day and night trying to understanding what makes our customers tick to create landing pages that they can’t help but respond to.
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Set Up Two-Step Funnels, Thank You Pages & More. . . for Free

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If you’re even slightly familiar with landing pages then you probably already know that being able to customize the event that occurs immediately after a visitor has completed your form is mandatory.

As a marketer you need to send your landing page sign ups to a thank you page, a second step in your funnel, or deliver a digital download.. just to name a few common scenarios.
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