The Premier Landing Page Blog

For any marketer with long, complex sales cycles, landing pages are an essential tool for generating new leads. However, despite being very straight forward tools, landing pages are rarely optimized to their full potential. The typical landing page loses over half of it's visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads or sales. So how do you not only...

It doesn't matter if you’re an opera singer or are unbelievably tone deaf, if you’re a marketer and are currently deciding on the design of your Lead Capture Form then you’ll feel no hesitation in belting out U2’s “With or Without You”. Why? Because it really is hard to figure out whether lead capture forms do more good than harm to your landing pages. On the one hand the notorious...

We all have different measures for gauging how things will turn out, some judge the whole future of a potential relationship with the first kiss, some judge how a young man will turn out by looking at his father. We marketing folks often judge the difference between a successful landing page and an unsuccessful one by looking at the CTA button. Because this single (can be multiple) button can either...

While doing online shopping or checking out the link of a guerrilla wrestling a dog, what do you prefer to do? Read a long description of just how cute a pair of lace booties are, or see a picture of them? Read the droned out version of the whole guerrilla dog tumble or see a juicy video? Yes, this is exactly why a wise man declared that “a picture is worth a thousand words”. No, I'm by no means...

First impressions are important. Exactly the reason why we spend so much of our time getting ready each morning on the off chance that something important happens that day; maybe we find our soul mate, you know The One, maybe we win the lottery or make the biggest marketing pitch of our lives. We scrunch our hair, shine our shoes, add an accessory here and wear the perfect tie there, so that people...

Last week we did a blog series on landing page testimonials which made me realize just how much I missed writing posts for a themed week and so I thought why just stop at customer testimonials? Why not continue further? And so I did, but this week isn’t dedicated to my marketer friends, it’s in fact dedicated to their landing pages. When you’ve gone through this week’s posts you’ll...

Persuasion is an art. To some this art comes naturally while others have to work at it, or to put it another way some of us are natural salesmen while others need to go through the sales manual to get things going. This post is dedicated to all of those people who work hard at persuading their clients, they to me are the unsung heroes, the people who work relentlessly towards a goal and do not rest...

Spontaneity is great if you’re going on vacation or proposing, however while working on your Landing Page Marketing efforts, spontaneity is a killer; a conversion killer. You just can’t throw random elements together on your landing page and then expect them to do great, testing is a big part of landing page success. The best pages are those that have been tested to achieve perfection....

Marketers have to work really hard to: a. Get visitors to “land” on their landing pages b. Fill out the lead capture form c. Click on the CTA button d. Keep on coming back for more offers & more landing pages With the marketing game changing just about every five seconds it’s hard to keep up with all the fluctuating trends. Or is it? If you have a few guaranteed tricks up your...

If you've been following our last few posts, we've discussed two new things; customer testimonials are powerful & testimonials need to be effective to actually work. While this is all informative you're probably still thinking, “where am I supposed to get these effective customer testimonials from”? Will they drop from the sky or come to me in a dream? Do I have to purchase them online...