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Your Call-to-Action Button Needs Love Too! On 15 Mar 2011 by Scott Stevenson
When you began making your landing page you probably focused on a lot of things.
You made sure your content is just right. It’s not too long, there is a video, and you even have some clever images. You add trust symbols from partner companies and a Facebook connect link so people don’t need to fill out your form. You even took the time picking out colors, font size, and style for the overall look of your page. Everything is perfect now, right?
Did you remember that your Call-to-Action (CTA) requires just as much or maybe even more love than the rest of your landing page?
For your CTA (and all the other parts of your landing page) it’s crucial to test different effects on your visitors and their responses to them. You may wonder if there is really that many variations of CTAs that can be tested.
Lets Take a Look
1. Test the effects of simply changing the colors of the text and the button. You can create moods depending on the color you choose, and even see if a bright flashy color that contrasts the rest of your page scheme will improve your conversion rate.
2. Try different tones of textual content on the CTA button itself. Make the phrase funny or clever, completely over the top, seductive, or just try keeping it simple or catchy. You may never know what your visitors respond the best to.
3. Add some funky effects to your button. Make it pop out of the page or look like its sinking in. Changing the depth can draw more attention to it. Try different shapes: a circle, a square, or rectangle.
4. Attempt to integrate your CTA into an info-graphic or image on your page. Use arrows that lead your visitor from your attention-grabbing picture to your CTA. Use the direction of the eyes of the people in your image to lead visitors. There are a bunch of clever ways to draw attention to your CTA through imagery.
5. Size does matter… or at least it might. You’ll never know until you test that, too. Change the size of the call-to-action button, the text, or both. See what your visitors convert the best with.
All this doesn’t mean you should forget the other essential parts of your landing page. They are important as well. You just want to make sure your CTA pops. It’s another crucial piece of the landing page, and combined with all the other aspects and if tested properly, it can only help your conversion rate.
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